A Behind-the-Scenes Look with Brooke O’Keefe, Associate Director, Integrated Marketing
In the past couple of years, apps have added an exciting new dimension to Publishers Clearing House. From the PCHlotto app (iPhone/iPad , Android) to the latest and greatest – the PCH App (iPhone/iPad, Android )– fans want more ways to play and more ways to win. And PCH apps deliver that excitement anytime, anywhere.
I sat down Brooke O’Keefe, Associate Director, Integrated Marketing, for an inside look at how PCH apps come to be.
Russell: The PCH apps have been incredibly successful. How does your team make that happen?
BROOKE: We conduct extensive research, hold frequent brainstorming sessions, and coordinate with various departments within PCH so we’re always in touch with our fans’ needs and wants. The PCH apps are ever-changing, so we’re constantly innovating, introducing new games, and producing engaging, creative materials.
Russell: What things do you focus on when creating the PCH apps?
BROOKE: Essentially, we see the PCH apps as giving our fans more of what they want – games, sweepstakes, and tokens – so we offer incentives that are available only to PCH app users. For example, we might offer bonus sweepstakes entries or daily token bonuses to entice users to download and install the apps, and to keep them coming back day after day.
Russell: What do you mean by “targeting”?
BROOKE: On average, people only use about 6-10 apps on their phone, so a lot of work goes into making sure that they choose PCH apps. A main focus for us has been to differentiate our offers based on our fans’ preferences. For example, if a user plays PCHlotto on their desktop computer or mobile device, that person might receive an email from us with a special offer encouraging them to download the PCHlotto app (iPhone/iPad, Android ).
We also do a lot of testing to make sure we’re placing our offers where fans are most likely to receive and respond to them.
Russell: What else should we know about the team?
BROOKE: We spend a lot of time together and produce a tremendous amount of work, so you have to find fun whenever you can. We’re a pretty tight group and spend a lot of time laughing with each other. And of course, we enjoy the occasional happy hour together!
Thanks, Brooke. You and your team are doing awesome work!
Remember blog readers, all of the PCH apps are 100% FREE and you can download them via the App Store or the Google Play store.
Until next time, stay app’y!
Russell S.
PCH Creative
P.S. Want to know more about how we do things here at PCH? Check out these other behind-the-scenes stories:
The post Do You Love the PCH Apps? Here’s What Goes Into Creating Them! appeared first on PCH PlayandWin Blog.